Cognitive science

Developed in a Research Lab of Engineers and Scientists as a Solution for Practical Emotional Research Applications.

The first consumer research tool that combines computer science, digital signal processing, and cognitive science to deliver scientifically rigorous and objective emotional data.

THE MEASURE OF AUTONOMIC NERVOUS SYSTEM

The autonomic nervous system (ANS) is responsible for regulating organs, glands, breathing and physical arousal. It is constantly working to maintain equilibrium between the sympathetic and parasympathetic nervous systems, better known as the “fight-or-flight” and “rest-and-relax” structures, respectively.

Levels of Electrodermal Activity (EDA) and Heart Rate (HR) are measured through microscopic changes using the Affect-tag wristband, transforming these involuntary reactions into digital data. With the advancement of technology and the development of proprietary algorithms, information on emotional and cognitive states are derived from the data and converted into Affect-tag Emotional Indicators

AN ACADEMIC MEASURE OF EMOTIONS

The measure of emotions is scientifically possible using several different modalities: measuring the Central Nervous System activity via EEG and fMRI; analyzing movement behaviors using EMG, facial recognition, voice recognition, and body gestures; recording the Peripheral Nervous System via physiological signals (heart rate, perspiration, skin temperature) and physical reactions (pupil dilation).

All of these modalities have been studied and are well documented in the academic literature. Among them, the measure of the Peripheral Nervous System is one which can be done using non-intrusive, mobile and continuous measurement

Scientific validation at every step

1

VALIDATION OF THE HARDWARE SENSORS

The Affect-tag band is built using medical-grade equipment to ensure its reliability. 

2

VALIDATION OF PHYSIOLOGICAL
RAW SIGNALS ACQUISITION

Benchmark tests against scientific standards and equipment were successfully confirmed.

3

VALIDATION OF EMOTIONAL INDICATORS

Affect-tag cognitive algorithms and emotional KPIs have been refined using carefully constructed databases.

Our Scientific partners

Academic references: bibliography

On EDA
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Boucsein, W. (2012). Electrodermal activity (2nd ed.). New York: Springer.
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On HR/HRV Bauvsky, R.M. (2008). Use Kardivar System for determination of the stress level and estimation of the body adaptability. Standards of measurements and physiological interpretation. (Technical Report) Moscow, Russia.
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